City may name master developer for Destination: Bell Boulevard at Jan. 10 council meeting


Cedar Park’s Bell Boulevard redevelopment project is expected to take a significant step forward on Thursday, with the city council set to consider a resolution that would name RedLeaf Partners, LLC as the project’s master developer. 

The resolution on the agenda for the council’s regular Jan. 10 meeting would authorize City Manager Brenda Eivens to negotiate an exclusive agreement with RedLeaf for the project. 

The project, formally known as Destination: Bell Boulevard, would see a dramatic change along the stretch of Bell Boulevard between Buttercup Creek Boulevard and Park Street. The main roadway would be relocated to the east, allowing for approximately 20 acres of city owned land and 12 acres of city owned parkland to be developed into a mixed-use project designed to attract businesses and consumers to the area. 

“Cedar Park has done a wonderful job in establishing a community vision for Bell and we are honored to have the opportunity to be a part of this exciting project,” RedLeaf’s Matt Whelan said in a written statement. 

According to city documents, RedLeaf and Centro Development LLC both submitted proposals for the project, with RedLeaf scoring highest by the evaluation committee. The redevelopment project is intended to combine retail shopping and restaurants with offices and multi-family housing, be pedestrian friendly, and accommodate future transportation needs, including the possibility of a rail stop.

RedLeaf is working with Austin Community College on the Highland Mall redevelopment project in Austin and was a co-developer of the La Frontera Plaza project in Round Rock, both of which are public-private partnership developments. 

If the resolution is approved by the city council, negotiations are expected to last throughout the remainder of 2019. 

The city’s published plan calls for construction on the Bell Boulevard realignment to begin later this year and be completed in 2021, when the construction phase for the mixed-use developments would begin. 

The Cedar Park City Council agenda also calls for a second reading and a public hearing on a temporary extension of the city’s gas franchise agreement with Atmos Energy. 

The current agreement was executed in 1999 and is set to expire in February. According to city documents, negotiations around a contract extension are ongoing and may not conclude before the Feb. 15 termination date. A 120-day temporary extension would allow the city and Atmos Energy to conclude negotiations.

The Cedar Park City Council will meet at 450 Cypress Creek Road, in the Building Four council chamber, at 7 p.m. on Jan. 10.