James Avery plans 2nd HQ location in Cedar Park


In another economic development coup for Cedar Park, James Avery Craftsman, Inc., appears poised to build a second headquarters in the city that could bring more than 100 new jobs to the area. 

The Kerrville-based jewelry chain plans to spend $13 million to build a second headquarters in Cedar Park, according to details revealed during a May 20 meeting of the Cedar Park Economic Development Corporation Type A Board. 

The board passed a resolution recommending the City of Cedar Park enter an Economic Development Performance Agreement with the company. That agreement stipulates that the city would provide $507,500 in incentives in exchange for the company building a headquarters that is at least 35,000 square feet and support 102 full-time employees with a combined total annualized payroll of at least $4.8 million, by Sept. 30, 2025.

However, city staff cautioned final details of any incentive plan will ultimately be decided by the Cedar Park City Council this summer, and the council could suggest changes to the plan.

Cedar Park Economic Development Director Ben White said the headquarters is a great opportunity for Cedar Park.

“We are ecstatic to have James Avery have a presence in our community and have a second headquarters of a corporation of this magnitude,” White said.

The board presentation to shows the location would employ 102 people with an average salary of around $75,000. The presentation did not clarify if any of the company’s employees located at an existing small corporate office in Austin would be counted towards that total.

The proposed site would be located along Highway 183A, with the right side touching the intersection of Scottsdale Drive and Rio Verde Drive. 

The company operates more than 200 stores worldwide and has five manufacturing — all located in Texas.

The company's chief operations officer, John McCullough, said during the board meeting that the company's main corporate office employs approximately 300 people in Kerrville, and that the company’s small corporate office in Austin has grown from 10 people in 2010 to approximately 40 people.

“It’s critical for our growth,” McCullough said. “If you've ever been to Kerrville, despite its beauty, it has some limitations and one of them is being able to always attract well-qualified professionals to help us grow our business.”

Further details about the headquarters and any possible incentive program could be discussed at the next city council meeting, which is scheduled for June 13.