When the Friday night lights beam up for the 2018 high school football season in the Leander school district, new LED video scoreboards will be toting game scores and showing game replays in high resolution images at the A.C. Bible, John W. Gupton and Ed W. Monroe stadiums.
The Leander ISD Board of Trustees voted to spend $1.89 million on the three video boards at its Feb. 15 meeting. The vote will allow a contract to build the 55-foot tall displays to be signed and for the district to move ahead with selling advertising to recapture its investment.
District spokesperson Corey Ryan said LISD aims to earn $120,000 per year in advertising revenue from each of the video boards. If that sales goal is met, Ryan said the boards could be paid for in six to seven years. He previously managed scoreboard advertising in Harlingen CISD.
Ryan said the district will focus on selling advertising space to larger advertisers for multi-year contracts first but a price list for an array of marketing products will be made public in a few weeks. A local business with a smaller budget could purchase digital announcements during a game, for example.
He said the district has already been selling advertising in stadiums on vinyl banners.
“Scoreboards enhance a community experience with all the activities that happen at these stadiums ranging from football games to cheerleading competitions to band to track to soccer,” Ryan said. “We feel this is a great opportunity to showcase our students and our school district.”
Ryan said some content for the displays also might be created by students studying video production and broadcasting. The scoreboards will need to be staffed during events and student volunteers could help in those roles.
“People have an emotional connection with their schools,” Ryan said. “ It’s a unique opportunity for advertisers to get in front of people. Advertising on a scoreboard is showing support for a school and a community.”
The video boards would be 55 feet tall and 36 feet wide with LED screens measuring 21 feet tall and covering the full 36-foot width. The rendering presented to the board shows a 10-foot tall illuminated scoreboard just under the video screen.
Superintendent Dan Troxell said the LED video boards will be built as part of a summer work schedule already set for the stadiums.
“The video boards will be ready for our first football games,” Troxell said.