While everything may be ‘bigger in Texas,’ Whole Foods Market is banking on smaller to be the key for Cedar Park area customers.
365 by Whole Foods Market, a smaller version of the popular chain, opened in The Parke development at 5001 183A toll road in Cedar Park last Wednesday. It’s the fourth of this new brand for the company and the first in Texas.
The store opened in style Wednesday with a bread-breaking ceremony and live music by local band Shinyribs. The company also donated 5 percent of opening day profits to The Thinkery in Austin. The celebration continued on Saturday, April 29, when more than 3,000 people came to the parking lot ‘party’ to celebrate The Parke’s grand opening where visitors enjoyed food, drinks and a variety of entertainment.
The chain famously nicknamed as ‘whole paycheck’ hopes this new brand of store will change shoppers’ perspective by offering many of the same options as the Whole Foods stores but at lower prices, being more convenient with its location and offering friendly quality customer service. While the 30,000 sq. ft. 365 store will offer about 8,000 products, a typical Whole Foods is about 65,000 sq. ft. and has more than 25,000 different products. The local store will also offer more in house brand products than at the company’s regular stores.
Shoppers can register for the 365 Rewards Program, a digital loyalty program, offering customers added value, product recommendations and deals based on individual preferences. 365 rewards members will receive 10 percent off more than 100 items everyday. New rewards members will also receive $5 off a $25 purchase.
The store also boasts Easy Tiger Outpost and JuiceLand, two Austin-area restaurants. Easy Tiger Bake Shop & Beer Garden is known for their homemade baked goods, high quality meats and cheeses, and specialty beer. Their menu boasts similar offerings as their Austin location as sausages, sandwiches, breads, desserts and coffee. JuiceLand is famous for their cleanse program, their wide variety of juices and their friendly fun staff. At the store, they will serve a range of juices, smoothies and shots.
The store will offer frozen foods from other popular Austin-area eateries as P.Terry’s, Kerbey Lane and Yellowbird Hot Sauce. Garbo’s will also serve its famous lobster rolls.
“Whether you’re looking for a quick in-and-out shop for a few items, stocking up on groceries for the week, grabbing a smoothie from JuiceLand or meeting for a drink at Easy Tiger, you’ll find a blend of innovation and convenience in our store,” said Jeff Turnas, president of 365 by Whole Foods Market. “From the food offerings to the design, we’ve built a foundation on the quality standards you’ve come to expect from Whole Foods Market in a fun new format that’s easy to navigate and is focused on value in every department.”
The company is hoping to build more 365 stores in Central Texas and is actively looking for more locations. Whole Foods Market announced in November 2015 it would build the Cedar Park store in November 2015. Austin-based Whole Foods has 465 stores in the U.S., Canada and the United Kingdom.
The Parke development is the brainchild of Endeavor Real Estate Group and the Cedar Park is the first 365 store to be built from the ground up. Located in Los Angeles, Bellevue, Washington and Lake Oswego, Oregon; the other stores were remodeled from existing storefronts. They plan to open 10 more stores this year and have signed leases in Cincinnati, Ohio; San Francisco and Santa Monica, California; Portland, Oregon; and Houston.
Spread across 42 acres, The Parke boasts 400,000 square feet of retail space and includes prominent retailers 365 by Whole Foods, Nordstrom Rack, ULTA, DSW, Michael’s, Marshall’s, Dick’s Sporting Goods, Field and Stream, Petco and Tuesday Morning. Endeavor broke ground on The Parke in March 2016.
“Cedar Park is excited to have the opportunity to work with Endeavor Real Estate on another project in Cedar Park. Endeavor is known for developing high quality retail projects and this project will be no exception,” said Phil Brewer, director of economic development for the City of Cedar Park, in May 2016 in the Hill Country News. “Our residents have been asking for that next level of retailers and restaurants for several years and The Parke is going to go a long way in achieving that goal.