If you had your TV on Sunday afternoon, chances are you were watching soccer.
Austin was the No. 1 market in the country for the Women’s World Cup Final in which the United States beat Holland 2-0 to win their second-straight world title and fourth overall.
Austin Anthem hosted a packed watch party at Easy Tiger at the Linc, while the American Outlaws packed Hawmaker and other bars and breweries across the city hosted events that filled social media feeds.
“We’ve had success at our 6th Street location with the World Cup in the past with the men’s team and seeing how successful the women’s team has been, it was an obvious yes from us,” Easy Tiger general manager Joe Carr said. “We had already talked about doing it before Austin Anthem approached us and they just kind of catapulted us to success.
“I can’t imagine there was another place as busy as this.”
Nearly 50 percent of the TVs that were on in the city during the game were tuned to the soccer game and 16.7 percent of households with TVs watch the U.S. come out on top again.
The Women’s World Cup Final out-rated last summer’s Men’s World Cup Final between France and Croatia by nearly 20 percent. Austin was the No. 4 in viewership for the men’s international tournament.
All of those numbers represent in-home viewership, meaning all those packed bars with thousands of fans didn’t count towards the total.
“I knew we were going to be busy, but the amount of other people in the city supporting it (has been crazy),” Carr said. “It’s amazing to see how supportive the entire community of Austin is.”
Carr said he went to Best Buy and got an extra TV on Friday to put on the stage but still thinks that can use more. He wants to continue to host soccer watch parties with projectors outside and more TVs inside.
With Austin Bold FC already playing games and Austin FC set to begin playing in MLS in 2021, this World Cup is just the latest trend that proves Austin is ravenous for soccer.
“We’re already in the soccer community, we’re just going to keep growing with it and see where it takes us,” Carr said.